Will cost of entry hurt Rochester’s photonics ambitions?

This post is the first of a three-part series dedicated to the topic of photonics, optics, and imaging in the Rochester region. In 2015, Rochester became the latest addition to the National Network for Manufacturing Innovation (NNMI). In this post, Common Wealth analyzes who is most likely to benefit from the American Institute for Manufacturing (AIM)…

Explore Rochester celebrates 365 days of creativity building community    

Earlier this week, advertising’s elite met in Miami with a somewhat bleak outlook for the industry’s future. Agency heads lamented a migration of talent to competing fields as well as a shortage of diversity at all levels — especially among creative leadership.    In Rochester, New York, the Millennials and creative class are rising. According…

Ad agencies contemplate change as world evolves around it

Nancy Meyer’s What Women Want was the initial spark of curiosity that pushed me toward the field of advertising. However, it was Goodby, Silverstein and Partners’ 2005 anthem spot for ice cream maker Haagen Dazs that made me fall for advertising.  The creative reflects all elements of a premier brand television spot: picture-perfect shots of movement in…